The difference between SXSW Interactive and Music: ijustine: “How would you deal with upscaling of the infrastructure?” man: “Errr. I wouldn’t. I’d just chill.”

“…players don’t really know what they joined or why, but for me…it is a perfect implicit structure that can be used to start setting up the colorwar events…it is an idiom that can be used to create rapid affiliation and action models in the future.”