“Interactivity is not video, or ‘multimedia’; it is not flashy bells and whistles. At its core, it is about giving the user control.”

Markmedia explores a derelict building in Stockholm and streams the experience over his mobile phone.

In the pre-Internet world, the so-called mainstream media played the role of gatekeeper: determining with authority what the public did and did not need to know. Much more editorial censorship existed. But now the public can get any information it wants