"You’re no longer a writer or an artist. Nowadays, you “produce content.” And oddly enough, if you want to build and hold on to an audience online, the important thing is to give your readers more freedom, not less. It’s like holding on to Jello: the tighter you squeeze, the more you lose."

News International's The Times, The Sunday Times and Times Online continue to attract more business executive readers than their daily, weekend and online rivals, according to the Ipsos Mori British Business Survey 2008.

This is what happens when newspapers appear to ignore comments: "Rather than admit that they made a mistake, the Daily Mail have instead followed the example set by Iain Dale; they have let outright falsehoods stand, resisted any attempt to address the matter via comments, and also given the false impression that the article has been subject to reader scrutiny all this time."