Digital Competitiveness also found that the younger age group are more willing to pay for offers of better quality and service.

What would Times Online look like if it were Digg? Like this? Hopefully not with the awful advert on the right-hand side.

"Visitors to UK newspaper sites look at an average of 2.5 pages a day, according to data from Alexa. But 62.8% of users look at just one page."

Business demands ROI, and a culture shift is taking place as more businesses use Twitter for advertising and promotional purposes. It’s ok to be blatantly commercial as long as you’re providing value.

An interesting shift occurred in 2008, the report said. For the first time, consumers spent more time with media they paid for, like books or cable television, than with primarily ad-supported media, like newspapers and magazines.