"Day two in our exclusive paidContent:UK/Harris Interactive poll shows that a long-term subscription, and not micropayments, is by far the most attractive option to consumers…"

# Bring social media experts in-house, rather than outsourcing the project to your agency
# Avoid any controversy by involving your legal department from the very start
# Invest in a team that will deliver the best monitoring and analytics

"Chris Boudreaux, author of the upcoming book “Social Media Governance”, has assembled 82 such policies on the book’s website. From companies to charities to military organizations, it’s a treasure trove for those struggling with social media guidelines."

"MyBuilder aims to solve two simple user needs: the difficulty homeowners have in finding good builders; and the problems builders have in getting the right kind of work, when they need it and where they need it."

"Newspapers have a long tradition of paying for their journalism by taking advantage of the community they create," he said. "Classified ads were an example of that and today it's no longer the staple it once was. It behooves the industry and the New York Times to think of ways to replace some traditional revenue streams using that same thinking. What is our community and how can our newspaper pay for its journalism by enhancing that community?"

"The unfortunate reality is that even the best micropayment system is not going to recreate that system of artificial scarcity and control — and some have argued that micropayments could even be bad for journalism as a whole, putting pressure on individual stories to be revenue generators."

"Our online display campaigns typically have 0.01% to 0.09% click-through rates. If it’s well-planned and targeted, it’s not unrealistic for a mobile campaign to have a 1%, 2% or even 3% click-through rate depending on the creative messaging and the offer. In sponsored SMS campaigns, we’ve seen click-through rates on sponsored text links go as high as 9% and 10%."

"WordStream’s new Keyword Tool is another free resource you can use to write better copy for your website. "

"Still, there is yet to be a perfect solution to the problem. Perhaps it's time we give up the idea that the "wisdom of the crowds" was ever a driving force behind any socialized, user-generated anything and realize that, just like in life, there will always be active participants as well as the passive passerbys."

"Let’s say you launched a blog today and want it on Google’s results tomorrow. Can this be done? Yes."

"I was concerned that many people are surfing without an awareness of how to protect their internet conversations and content. To this end I have recorded part one of a two part discussion on how to secure your internet surfing when abroad. "