"Our reptilian brain, or survival brain (as I call it), doesn’t care what you’re reporting on Twitter unless it pertains to us. Will it help us survive by giving us information that will help us keep our job? Will it help us reproduce by making us wittier or better looking? Will it at least make us laugh? It has to be rewarding for the reader. "

"Sky News has agreed a deal with research company YouGov to issue daily online polls about the Conservative and Labour party conferences."

"Virgin Media has signed a seven-figure deal with EA Sports to promote the launch of its flagship football game Fifa 10 across its portal."

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"So what’s going to happen in this imminent limbo stage – when journalism enters an intermediate ‘state of nature’? Allow me to imagine…"

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" …save for June's blip, news site traffic has been largely at a standstill since the New Year."

"Media Wales, which publishes the Western Mail, the South Wales Echo, Wales on Sunday and the Celtic series of weekly papers, announced yesterday that it would be cutting 13 jobs."

"In this article, we’ll show you how to select an online mapping project that meets your needs and fits within your budget, and provide a detailed overview of a range of Google mapping technologies that can help your organization put its cause (literally) on the map."

"Newsroom Guidelines for Use of Facebook, Twitter and Other Online Social Networks

“Core loyalists,” who visit a newspaper 2-3 times a day for 20 days a month, comprise 25% of unique visitors. Not surprisingly, then, core loyalists account for 86% of pageviews and are “overwhelmingly local.”

"Access to information is important, sure, and innovative distribution models are to be explored, too, but it all comes down to the power of branding, the power of your voice. Distinction saves you from extinction. What do you stand for? What do you know? What do you have to offer as a handle on the world, a firm point of view in a world that is increasingly complex and full of ambiguity?"

"News has conducted some audience research here in Australia and in the UK and U.S., which gives us confidence that, if we get the product and delivery system right, people will happily pay for news content online, on their computer, mobile, e-reader or other devices."

So maybe, what could happen in towns where we lose papers are collectives or co-operatives where journalists and the community work together to create print and hyperlocal. There are issues with economy of scale and more to be thought about – but is this impossible?