links for 2009-11-04 Posted on November 4, 2009 by Joanna Why do tech companies think pinking up and dumbing down is the way to reach women? The technology industry is where the automotive industry was 20 years ago – nervous boys at the school dance who do not quite know what to do or say to women. They end up leading with two left feet. IBM Social Computing Guidelines When does a popular and spontaneous protest become mob rule? Tonight, 8pm. (tags: twitter)