"These companies understand that we are living in a world where consumer preference isn't formed in reaction to a message, but through a series of experiences over time."

"…digital billboards will be the fastest-growing individual channel, with an uptick of 9.1%, to $502m, in 2009, and of 13.2% in 2010, having enjoyed a CAGR of 31.4% over the last half decade.

"Major companies like Procter & Gamble, Nike and Diageo are looking beyond traditional methods of advertising in order to provide consumers with memorable "experiences", as they seek to increase engagement levels and differentiate their products."