"When asked to pick the "most credible" source of information about products, 38% of those polled chose other users, compared with 32% for the brand itself, 7% for journalists and 3% for marketers."

"Unilever, the FMCG giant, Toyota, the automaker, and Fidelity, the investment firm, are all thought to have agreed to advertise in the first eight iPad issues of Time, paying around $200,000 (€149k; £134k) to do so."