"Goals are your general intentions, the big picture aims. Your objectives are the outcomes that represent achievement of that goal. Things you can actually observe. In order to be classified as an objective, something has to be measurable. You need a way of defining whether or not you have completed them successfully."

"Social Networking experienced the strongest growth in app access, increasing 240 percent to 14.5 million users. Accessing News apps followed, growing 124 percent to 9.3 million users, while Sports Information apps experienced a 113-percent surge to nearly 7.7 million users."

The newsonomics of tablet ad revenue are uncertain — will iAds simply flood the ad market with more low-cost ads, as developers happy to get any ad revenue price their ads low? — but the tablet offers the biggest do-over potential for engaging readers anew and re-engaging advertisers, at rates somewhere between the laughably low of the web and the near-impossible-to-sustain-long-term highs of print.

The division, which had been launched to develop new digital revenue streams, will be rebranded as the Digital Futures division.

“They don’t understand economics,” if they thought that would happen, he continued. “We need people to start more media organisations, not merge into fewer organisations.”

Journalists on Trinity Mirror's three national titles have today voted to ballot for strike action over better terms for the 200 staff facing redundancy.

"The media consultant, founding editor Gawker, and builder of DealBreaker, several Mediabistro blogs, and other sites is looking for a handful of people with smart ideas for a small business — but not experience launching one — to join her two college interns in a 90-day class. By the end of the summer, Spiers expects her students to have learned everything they need to get their media projects off the ground."

Tweetbeat ingests the entire firehose of 65 million Tweets a day, and spits out only those about the World Cup which are it deems to be the most popular and important. It tries to capture everything from news to teams, players and fan shout-outs.

The effects of consuming electronic media are also likely to be far more limited than the panic implies. Media critics write as if the brain takes on the qualities of whatever it consumes, the informational equivalent of “you are what you eat.”

Technology companies might well look at the costly and draining business of managing creatives or journalists and wonder out loud, as indeed Google has, "Why would we want to do that?" But as the cost of content production drops and revenues consolidate, "Why not?" is a more likely question.

Sunny news in a grey old world. Maybe last week, next week or some week very soon, the Standard will be in profit. Not losing money, making it.

"The next batch of apps will have to offer more on the interactive side. Although its virtual keyboard is not comparable to a physical one, many people will want to use their iPad to interact with medias; that feature should not be limited to the web, especially since large chunks of content will switch to apps in order to become paid-for."

New York's Guggenheim Museum is using YouTube to source a new generation of creative talent, hosting a biennale of video art this October.

"If you keep thinking about your consumers as readers you create the ongoing belief in volume versus value and you don't mind whether they've purchased you. It's quite a big change for us because actually a customer is someone you have a transactional relationship with, someone you deal with differently, it leads you to think about their customer experience and customer service."