"In many of his renderings, in fact, his goal hasn’t been to simplify the news, making it comprehensible and accessible, in the manner of the typical visual journalist. On the contrary: It’s been “to reveal some of the confusion that’s inherent in our media.”

Over the last couple of years I've been practicing 'ambush guerilla user testing', which is basically the art of pouncing on lone people in cafes and public spaces, and quickly filming them whilst they use a website for a couple of minutes. It isn't by any means a formal research technique, but you can soon build up a valuable clip library of initial reactions to you and your competitors' products, and tease out interesting anecdotal evidence about the way that people use and feel about your website.

"It was never our intention to cause a national crisis and misguide American citizens regarding the differences between the pig and the unicorn," said Scott Kauffman, President and CEO of Geeknet. "In fact, ThinkGeek's canned unicorn meat is sparkly, a bit red, and not approved by any government entity."