"According to the scientists, less than a third of participants realized at any point during the experiment that their preferences had been switched. In other words, the vast majority of consumers failed to notice any difference between their intended decision (“I really want Cinnamon-Apple jam”) and the actual outcome of their decision (getting bitter grapefruit jam instead)."

ITV is to put its catch-up TV service, the ITV Player, on the PlayStation 3 by the end of the year.

Dimensions takes important places, events and things, and overlays them onto a map of where you are.