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For every URL shared by The Economist on Twitter, we see more clicks on average, and a substantially higher median compared to the rest. Even though the size of The Economist’s audience is less than a third of the New York Times’, it is generating hundreds more clicks per shared link.
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I’ve said on many occasions that I am genuinely baffled how so many news organisations seem to think that they can grow an active community on their website, without investing in any community management.
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Christopher was somewhat disparaging of data fetishists. He argued that an attitude of “Lets make some websites with lots of data” gets you nowhere since “ordinary people don’t give a shit” for data, they want “stories”
I did think there was a paradox at the heart of Christopher’s argument. There is no doubt, as Scott Byrne-Fraser and Alastair Dant have said before about dataviz at Hacks/Hackers events, that the story-telling needs to be more important than the aesthetic appeal of the graphics. Yet, inevitably, the demos that drew the most gasps and admiration from the Hacks/Hackers crowd were the most visually stunning ones.