Couldn’t help but quote this: “Coyne adds that this difference doesn’t just occur with images of people. Men tend to fixate more on areas of private anatomy on animals as well, as evidenced when users were directed to browse the American Kennel Club sit

newsletters feel personal because they arrive in users’ inboxes, and users have an ongoing relationship with them. Newsletters also have a social aspect, as users often forward them to colleagues and friends.

People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences.

Intranet Usability Guidelines, vol. 4:
Communications (Including News and Newsletters)

75 Best Practices for Design of Websites and Intranets, Based on Usability Studies with People Who Use Assistive Technology