"…any journalist who fails to get to grips with social networking tools, or who allows their own online personality to be subsumed in corporate blandness and bla, will risk irrelevance and invisibility in the future."

"The successful candidates, who will work from home or “anywhere with wifi”, will know their “tweets from their yelps”. The posts will be “properly paid positions” and not quasi-voluntary blogging positions, I’m told by someone with knowledge of the project."

"In conclusion, while "[t]here is little question that iReport should be considered a success for CNN,…[i]n terms of enhancing public discourse, it is hard to consider iReport to be revolutionizing CNN – creative producers may use the mechanism in interesting ways, but the impact on overall editorial practice for such a behemoth is small."

There are an adundance of other search engines around – some good, some bad, some just a little different – but there are a number which I’ve found useful for journalistic purposes over the past few months.

"For what it’s worth, I believe everyone benefits from a scenario which sees hyperlocal sites and established, or traditional, media working together. Simply assuming that newspaper journalists will seek to rip off content from hyperlocal sites and pass it off as their own is as incorrect as newspaper journalists assuming hyperlocal bloggers are all members of the old green ink brigade. Both assumptions come from widely-quoted bad early examples and aren’t reflective of the majority now."

"As "professionals", we see our job as delivering a high quality product that compels clients (shows we are worth the money) to action. This approach isn't always as collaborative as we'd like it to be, really. I hadn't really thought that though until we entered the wiki world, where collaboration isn't something that happens after the work is done. It is part of the work and that requires the work to happen in a transparent way, so people can really engage. "

"…if you need to create a social media policy, think of it as enabling effective use rather than simply preventing problems. "

"Be selective with your innovation. Keep as much of your product predictable, so people can find their way to the gem of awesome that you have pioneered. Too much innovation means you'll have to individually teach each user how to love your product and you don't have time for that. "