links for 2009-10-12

links for 2009-10-08

links for 2009-10-05

links for 2009-10-01

  • The UK ad market will not properly recover until 2011, according to a report that downgrades global ad forecasts and pours cold water on hopes that the market would bottom out before Christmas.
    (tags: advertising)
  • Men’s clothing brand Topman has launched social media profiles across Facebook, Flickr, Twitter and YouTube to build awareness of its expanded Oxford Street store.
    (tags: brand)
  • "Brands can’t underestimate the power of inviting user-generated content to their website as this is how more consumers are choosing to communicate. Inviting discussion and interaction online allows organisations to reach a wider audience while raising awareness of their key message. "
    (tags: brand)
  • "The presenter, who left the BBC during the summer, also said that there was far too much opinion on BBC news programmes, and not enough straight reporting of facts."
    (tags: bbc)
  • "Thus – another prediction for you – in 2 years time you won't be able to tell the difference between a Twitter client and an email one functionally. We will all have ThunderTweet and Microsoft Tweetlook on our systems by then (or more likely Thunderbird et al will handle Twts and emails). Or we will all have Google Wave I suppose…… (who will win the Next Gen Comm Client War – answers on a Twtcard)"
  • "The last radio broadcaster to be listed on the London Stock Exchange, the Local Radio Company, was today delisted from the Alternative Investment Market. The 12-strong radio group, which has been majority-owned by UKRD since May, cancelled its listing at 7am, at a closing price of 4p per share."
    (tags: radio business)
  • "MySpace users in those countries will now be able to access unlimited streaming of songs and albums and a deal with Apple enables users to purchase tracks from iTunes."
    (tags: music)
  • "As money becomes tighter as traditional media outlets become either non-existent or more and more restrictive to how much they cover and the scope of their coverage, I think social media is going to play an increasingly important role in local campaigns because they are all we have," Smith said."
  • You’ve still got two weeks to come up with the brilliant idea that’ll save journalism — or, to be more realistic, an idea that’ll earn some Knight Foundation cash and let you try something new and innovative. And unlike last year, you can choose to keep that idea secret until the cash arrives.
  • He explained that the BBC is not only working on a new homepage and the underlying hosting platform, but his team is currently researching "what the next generation in social media will be".
  • "Here are a few take-aways on the paid models:
    – According to our assumptions, the main site of the fully paid model loses millions throughout the 3-year period.
    – In three out of four scenarios, the main site in the hybrid model is profitable in year 3 (with the B-to-C and B-to-C services, it could be profitable in year 2).
    – Profitability rises along with the level of free content."
    (tags: business)
  • "In 2007, before the advertising slump hammered the media industry, just 46% of respondents to the AOP survey were considering charging for content."
    (tags: business)

links for 2009-09-30

links for 2009-09-29

Looking into the guts of journalism

Paul Bradshaw, as seems to be his way, is totally on the money when he points out that the Washington Post’s leaked social media strategy is heavily influenced by the brand’s need to preserve an image of objectivity.

Objectivity in journalism may be a honorable aim but, if you’re going to be pragmatic about it, the idea that it exists in reality is total bunk.

Transparency, Paul argues, is a much better aspiration:

Transparency is hastening the demise of the already crumbling notion of journalistic objectivity; but it also represents the best hope for journalistic integrity – and ultimately, for many journalists that was what the pursuit of objectivity was about.

On a personal level  I feel much more comfortable and honest attempting to make as much of the process of news production transparent. I try and do it for myself as much as I can.

The problem, I think, is the power of the “objectivity” lie.  However and for whatever reason it was created, people do seem to cling to it.

Media-savvy commentators like Paul know that this industry is a system of complex interests and it is made up of many well-meaning, bright, motivated and, ultimately, falliable human beings. But does everyone else?

My experience is that many people massively overestimate the ability of journalists to create “objective” news stories. However, when their experience demonstrates to them that this is not happening, they move to the other extreme and assume we are all guilty of consciously peddling outright lies.

By opening up the guts of the journalism process through true transparency – not a faux version designed to placate disgruntled readers – a news organisation may find that in the short-to-medium term the policy creates little more than a swathe of disillusioned readers.

That’s a scary prospect for any news brand, especially if you consider competitors such as the BBC will not be dropping their objectivity claims any time soon.

I guess anyone brave enough to go through such a change would have to be very clever about how they nurture, educate and explain the process to their readers.

I would, of course, love to hear from anyone who has gone through it.

links for 2009-09-28