Catherine Bray, comissioning editor of 4Talent, talks on her blog about the old misconception that print is in competition with online. It’s a difficult mindset to change in those who honestly believe that by embracing digital they will destroy their print readership.

She also offers an interesting audio clip from her talk to the Regional Press Network highlighting the editorial decisions of 4Talent and demonstrating print and online can be very complementary.

It’s slightly different for newspapers as the turnaround for our print product is much faster, but I like the idea that print is the place for slightly less time-sensitive articles – in-depth analysis, comment, features, etc.

Making print less time-senstive, I think, increases its worth and makes people more likely to hold onto it for longer and read it more.