Tag Archives: The Telegraph

“The Collaborator”? Naming Newspapers 2.0

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This evening I had that very rare and precious of things: time on my hands. But, unfortunately, it appears that when given space to think I don’t always use it that wisely.

As I was pounding on the cross-trainer in the gym my mind definitely wandered.

Ignoring some of the more fundemental historical reasons for their being, it occurred to me that many newspaper names in this country might be accused of reinforcing the “we shout, you listen” mentality.

The Post, although I hope developing a reputation to the contrary, is a case in point.

Then there’s The Mail, The Mercury (the winged messenger of the Gods no less!), The Standard, The Telegraph… even The Guardian seems a little paternalistic.

So, I mused, in this brave new world of crowd-sourcing, participation and reader inclusion what should a news publicaton be called?

The Consult? The Listener?

The we-try-and-take-your-opinions-into-account-but sometimes-we-run-out-of-time-er?

I plumped for “The Collaborator”.

It did, however, occur to me that this didn’t sound very Web 2.0 in comparison to the many new social media applications springing up across the interwebs.

Perhaps it would be better to design a cute little mascot-cum-logo and give the publication a title such as “Storeez” or “Gnewz” (oddly gnewz.com goes to the campaign website of Douglas Geiss, Democratic candidate for State Representative Committee in Michigan).

Answers: Sly Bailey

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Well! I didn’t get an interview with Her Slyness after all.

But we were introduced and I did have a short chat with her (without my notebook).

We chatted about Web 2.0 and my recent rant about Roy Greenslade’s departure from the NUJ.

She said that she realised that there was a desperate need to invest in new technology because without it (nodding her head towards my iMac running OS 9) young journalists will just leave the business and find somewhere else to work.

She was keen to stress she was excited by the explosion of the web but was, of course, keen to find a way to generate the same revenues online as generated from print.

Then she said her plan was that the Post & Mail was going to have a new IT system and websites that would “blow the competition out of the water” and we would soon be far ahead of what any other newspaper group was doing.

I asked her if she thought Trinity Mirror would be able to create sites to rival The Guardian. She said yes, and The Telegraph too.

She said she had been doing a lot of research on what made a good news website. She said she recognised the good stuff that had been done by competitors but that there had been “dead ends” that they had gone up too, that she would like to avoid.

But, she said, the good thing about the web was that there was an opportunity to experiment with new ideas in a way that wouldn’t financially impact in the same way as doing it in print.

Her parting words were that she would “watch my career with interest”, which was unnerving.

As one colleague suggested, perhaps in the current climate the best I can do is to return the favour.